RinGCentral
WHAT’S NEW SPLASH PAGE
Design • Prototype for mobile app
Overview
RingCentral users need to be updated on new features available to them. We need to design an easy-to-navigate and understand splash page.
Role
Crafted mobile designs that were passed to UX research for user testing
Team
2 designers, 1 PM, & 2 UX researchers
Timeline
March 2023 - 4 weeks
Desktop design
Our “What’s New” splash page was only tested on desktop and we found that over half of tested users immediately closed it as soon as it pops up. Also, according to data analysts, 99% of users never make it to the second page of the carousel.
However, when prompted, all users knew how to navigate between pages and understood the content.
Tested Design
Mobile Design
The mobile version of What’s new splash was never finalized or tested. The goal was to finalize both the desktop and mobile design so they could be built at the same time.
Original mobile design
Updated mobile designs
Before testing the mobile design, the copy and bottom navigation were updated using components from our internal design system. The goal was to design a version that was easy to navigate and understand. Usability testing was conducted on the 3 different designs below.
Design 1“What’s new” title added to the top of the screen.
Users get an automatic pop-up when entering the app and they scroll down to see all the cards.
Pagination is located on the top left of the card.
Design 2Users swipe left and right to navigate through the cards.
The pagination in located on the bottom right.
Design 3The design of the splash change is the same as above. However, the entry point is no longer automatic.
At the top of the messaging screen, a toast pops up that users can click into to see the splash page or dismiss.
Testing
We tested the above 3 prototypes with 10 non-customer, end user profiles, ages 45-65. The final findings are as follows:
7 of 10
didn't understand it was a splash about new features
10 of 10
understood there were multiple cards/pages and navigated them seamlessly
9 of 10
easily found the close button
1 participant wanted it at the bottom
8 of 10
preferred swiping over the long scroll
only
3 of 10*
saw the 3rd prototype with a toast entry.
*not enough participants to get accurate data.
Conclusion
Though users didn’t have trouble navigating the splash page, the second objective of “users understand that the splash page was about new features” wasn’t met. Many participants thought the images were interactive and not a visual example of new features. For now, the goal is to retest with end-users that are customers or familiar with our UI and then revisit the visual treatment for images within the mobile What’s New splash.